Representatives of the Embassy of Madagascar participated with pleasure in the opening ceremony of the international trade show “Fruit Logisitica” in Berlin on February 6th. The reception, conceived in an original way compared to the previous ones and in comparison with the other shows, aimed to develop the networking with a minimum of official speech. Dinner, a mixture of products from all continents, finely presented and with a certain flavor, points the global trend of consumers seeking for more and more balanced, tasty and setted food under the eyes of consumers.
This 3-day exhibition, from the 7th to the 9th of February, is an essential meeting platform of fresh fruit and vegetable stackholders. It brings together nearly 3,000 exhibitors from 87 countries, more than 76,000 visitors from 130 countries last year. The players of the production chain, from the packaging, from the logistics to the final consumers, according to the concept, from the fields to the plate, exchange to negotiate, to present their products, to be informed on new technologies revolutionizing the sector. They will have to satisfy consumer demands facing population growth, development of technological innovation, globalization, health and well-being.
Representatives of the Embassy carried out among other things a tour of stands to set up relevant contacts. During the event, the international press “FruitTrop Magazine” has promoted the good reputation of litchi from Madagascar. Indeed, this famous and exotic product is expected by international consumers only during Christmas, in other words, consumption in Europe is closely linked to the Christmas festivities, with a sufficient import of 1/4 of the litchi crops of Madagascar.
The “Africa Agriculture” press has also highlighted the quality of “Madagascar vanilla” while specifying the first place of the Big Island as an exporter at the rate of 800 tons per year.
Following the invitation of the organizer, a Malagasy company, specialized in the export of fruits and vegetables, SAMEVAH, was present at this event, during which its Director was able to meet his European partners and inform himself new techniques for fruit conservation.